Infobip and Praekelt.org launch a partnership for social impact to improve the lives of millions worldwide

Praekelt.org and Infobip have announced a partnership to significantly scale the impact of non-profits and social enterprises through digital chat conversations. The partnership will enable organisations focused on meaningful social change to rapidly launch meaningful conversations with people in need over their preferred chat applications and social network –promoting dialogue and providing real time rich communication, using chatbot with AI powers on preferable channels for end users, including Android messaging, Facebook Messenger and WhatsApp. 

The partnership combines Infobip’s cloud communication platform as well as Turn.io, a conversation-based behaviour change spinoff, which emerged out of Praekelt.org’s decade-long experience in leveraging mobile technology to solve some of the world's largest social problems. Launched in 2018, Turn can determine which messages a user has read, triages their most important questions and tracks the impact of these conversations. 

Since 2006, Infobip has been enabling business dialogue and customer experience over multiple channels such as SMS, USSD, WhatsApp and Facebook messenger. “Infobip is excited to leverage its global messaging infrastructure to help support organisations that deliver services and information to those most in need,” says Infobip’s CEO Silvio Kutić. 

“This initiative with Infobip means our partner organisations can now launch their behaviour change applications without going through complex negotiations and technical integration. It significantly enhances our capacity to enable social impact organisations to scale their impact using chat technologies,” says Praekelt.org founder, Gustav Praekelt.

The partnership is already supporting a number of social impact organisations to positively impact the lives of their users in key areas such as financial literacy (SaveAct), Agriculture (Picsa), Health (Noora), Employment (Mintor and Kandua) and girls’ empowerment ( Girl Effect).

Social impact enterprises interested in working with Praekelt.org and Infobip to scale their impact through digital chat conversations can find out more at Turn.io